END 581 SLB– Market Feasibility & Analysis
Course No.: 23530
Department: Urban and Regional Planning
Semester: 2018 Spring
Location: Hayes Hall – 327
Meeting Day(s): Monday
Meeting Time: 3:00 PM - 5:40 PM
Course Description: Through the use of readings, lectures and case studies, this course provides students with an understanding of what a commercial real estate market analysis is, why it is necessary, where to find and how to use the tools and data sources necessary to perform a market feasibility and how to complete a market analysis for retail, office, industrial and multi-family projects. Students will also use this information to consider the financial analysis of potential real estate projects in order to understand their feasibility in current market environments.
Taught by a commercial real estate practitioner with over twenty-five years of industry experience, the course also provides practical information on using market analysis and critical thinking when negotiating to buy, sell or finance a commercial real estate project. Guest lecturers provide practical industry information and methodology practices. The course also utilizes multiple case studies for students to consider real world analysis. Students are also expected to participate in lively discussion of current news readings.
Course Objective: Upon completing this course students should understand of the basic elements included in a commercial real estate market analysis and the use of the tools and data sources required to perform a market analysis. Students will utilize the information gathered in a market analysis to review individual project’s feasibility as a successful commercial real estate project. Students will demonstrate their understanding of the concepts incorporated in a market analysis and the steps involved in performing a market analysis by working in teams to perform an actual market analysis and project feasibility study for a proposed WNY retail, office, industrial or multi-family project.